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tennis audience demographics

This is the second consecutive year of growth. 1 worldwide 1975-2019. 41% of tennis players are above the age of 35. Tennis participation is at an all time high! That trend has been heading downward since 2010. New, Figures and insights about the advertising and media world, Industry Outlook If playing trends continue to move upward, the industry will keep seeing small surges in revenues from beginners. #1. Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series Intention to watch the Super Bowl in Canada 2009-2014 Gender breakdown of NBA television audience in 2013 regular season (Tennis Industry Magazine), #14. 68% of the population which describes themselves as a tennis player is white/Caucasian. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook (Tennis Industry Association), #8. 25% say that they’d be more involved if they were in better health. It had a pretty big audience of the usual seven to eleven demographic, though earlier, Nick was trying to target the show towards teenagers (while still keeping it TV-Y7). To encourage more youth tennis, there have been 10,000 shorter courts either constructed or lined as well. Since 2011, the sport has seen an average growth rate of 0.4%. Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, male tennis player with the most Grand Slam titles. network demographics National, Regional, Local Media At Wholesale Prices You're Just 30-seconds from Success! Last year, CBS’s U.S. Open broadcasts drew an average of 1.96 million viewers per telecast — down from almost 2.2 million viewers in 2006, but up slightly from the smallest U.S. Open TV audience since 1977: 1.94 million in 2004. Mouratoglou says UTS attracting new demographic to the game. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Tennis". (Tennis Industry Association), #5. Table tennis attracted a significant audience with over ½ billion people who watched our sport from all around the world. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. Are you interested in testing our corporate solutions? ", Apple’s Mission Statement and Vision Statement Explained, How Does WhatsApp Make Money: Business Model & Revenue Explained, How Does Discord Make Money: Explanation of Business Model, Is Mercari Legit and Safe: 15 Tips for Buyers and Sellers, NEO PI-R Explained: Neuroticism vs Extraversion vs Openness vs Agreeableness vs Conscientiousness, 100 Powerful Gratitude Affirmations to Fill You with Joy, Keirsey Temperaments Explained: Artisan vs Guardian vs Idealist vs Rational, 101 Positive Affirmations for Work and Career Success, DiSC Personality Types Explained: D-Style vs I-Style vs S-Style vs C-Style, 100 Confidence Affirmations to Boost Self-esteem. The interaction was between two fan favourites, which took place on a platform that is mostly known for video-game live streaming but is now becoming increasingly popular with professional athletes looking to reach a younger audience and a different demographic. The number of players who are 10 years old or younger has doubled for competition tennis since 2012, with over 4.5 million balls being sold to players. The introduction of camo was a major win for Wilson Tennis … The global cumulative audience reached 1.758bn. The Super Bowl has an audience of 100+ Million people. Puppy has a bit of a fanbase in the Furry Fandom, thanks to its World of Funny Animals. And don't even get me started on Africa. Please do not hesitate to contact me. And for brands advertising during the Wimbledon broadcast, that means an excellent time to catch the attention of some valuable consumers…. Participation: Up Despite the perception of tennis as not being particularly diverse, only the NBA and WNBA Finals had a larger percentage of minority viewers than the U.S. Open singles finals among the events examined. Consumer demographics answer surface-level questions about a company’s customers. Although tennis is not one of the most popular sports in the U.S. or around the world, it still registers high participation rates. and over 1 Mio. Tennis is one of the most popular sports around the world, with 641 million people interested globally. Having physical education classes in school makes one more likely to continue being active into the adult years. The tennis industry has taken the first steps forward on a journey that will likely be long and difficult. Baseline Network's Audience Demographics. This text provides general information. (Physical Activity Council). In 2016, interest in the tennis industry grew by 0.6%, with over 18 million players in the U.S. reporting that they played the game. Tennisewigeliebe loves posting about Tennis, Fitness, Lifestyle. (Tennis Industry Association), #11. Fox Sports Australia enjoyed its best Wimbledon ever with an audience … There was a 16% in tennis players who were interested in the cardiovascular benefits of the sport. Due to varying update cycles, statistics can display more up-to-date 1 out of every 4 tennis players in the United States is under the age of 18. They are also responsible for 93% of the play occasions which occur globally. We are happy to help. Although some equipment sales have been up, the sales of professional and specialty rackets have gone down by 5.6%. Lessons which target youth and their parents must coincide with each other. (Tennis Industry Magazine), #17. While this kind of information is important, it is not enough to capture the audience’s attention. Home » Statistics » 21 Tennis Industry Statistics, Trends & Analysis. Statista assumes no How TV Audience Demographics Function. Tennis - Statistics & Facts. (Physical Activity Council), #21. (Tennis Industry Magazine), #16. This must become a family sport from a marketing perspective. In a field in which network audiences roughly contain one woman for every two men (64/36), Tennis Channel’s audience is 43-percent female, the highest of all sports networks. This episode looks at the use of demographics in defining the audience. And the second goal was to reach out to a younger audience, and the average age of the UTS fan was 30. In a survey of multiple age groups regarding which sports or activities interested them the most, tennis did not make the top 10 in any demographic. Number of girls participating in U.S. high school tennis, Participants in tennis in the U.S. from 2006 to 2017, U.S. high school tennis participation 2018/19, by gender, Share of participants in children's tennis in the U.S. 2018, Participants in cardio tennis in the U.S. 2011-2019, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, French Open men's final TV viewers in the U.S. 2018, by age, Share of Americans who watched the Australian Open on TV 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Public interest in Wimbledon in the U.S. 2018, by age, ATP singles rankings - top 50 players 2020, Players with most weeks at number one in the ATP rankings all-time 2019, WTA Ranking of the top female tennis players based on ranking points 2020, Longest winning streaks in professional tennis from 1990 to 2019, ATP World Tour - career prize money earnings of tennis players 2020, Prize money leaders on the ATP tennis world tour 2020, Tennis: highest paid tennis players worldwide 2019/20, Tennis players ranked by the number of ATP singles titles 1968-2019, Male tennis players with most Grand Slam wins 2020, Australian Open men's singles - players by number of titles won 1968-2020, French Open men's singles - players by number of titles won 1968-2020, Wimbledon men's singles - players by number of titles won 1968-2019, US Open men's singles - players by number of titles won 1968-2020, Female tennis players by number of Grand Slam tournament titles won 1968-2020, Australian Open women's singles - players by number of titles won 1968-2020, French Open women's singles - players by number of titles won 1968-2020, Wimbledon women's singles - players by number of titles won 1968-2019, US Open women's singles - players by number of titles won 1968-2020, WTA tennis players by career prize money earnings worldwide 2019, Most successful female singles tennis players 1971-2019, Female tennis players by number of total weeks at No. Since 2008, the sales of green, orange, and red balls is up 375%. (Physical Activity Council), #20. Tennis is missing the point by focusing too much on speeding up the game, according to Synergy's Crow. There was a 16% in tennis players who were interested in the cardiovascular benefits of the sport. The NHL audience is the richest of all professional sports. According to Nielsen SportsDNA, the U.S. accounts for just over 12% of the global tennis fan base, and the U.S. Open, the final Grand Slam tennis event of the year, is the most popular among Americans. That means the tennis industry faces a unique challenge: getting their interested customers to a point where they want to spend money on equipment. Otherwise, it will continue to be a sport of interest because of its low barriers to entry, but it will not be a sport that generates revenue growth. According to the latest findings from Roy Morgan Research, 34.3% of Australians 14+ watch tennis on television occasionally or almost always. (Tennis Industry Association), #9. Customers are aging for this industry and they are spending less money. Volleyball made the top 10 in the youth demographics. Since 2011, the sport has seen an average growth rate of 0.4%. Share of U.S. consumers with a lot of interest in professional tennis, Share of U.S. consumers very likely to watch Wimbledon, Research expert covering sports & recreation in the UK & Europe. League participation for tennis players was up 9%, thanks to group-focused activities, such as tournaments, being scheduled more often. It tells who is buying the product and includes information like age, gender, marital status, income level, etc. (Tennis Industry Magazine), #15. 30% of tennis players are college graduates. (Tennis Industry Association), #6. (Tennis Industry Association), #18. About 9.8 million people are considered core tennis players, meaning that they find time to play at least 10 times per year. The only population group besides whites that are over-represented within the tennis community are Asians and Pacific Islanders in the U.S., who make up 12% of tennis players. Nine countries have interest levels of 50% or higher in the sport, and the U.S. is at 36%. More than a third of the audience for the singles finals was African American, Hispanic or Asian. All important statistics are prepared by our experts – available for direct download as PPT & PDF! The South Atlantic region of the United States is the most common place to play the game, responsible for 21% of opportunities. 37% of those who didn’t have PE classes at school say that they are inactive as an adult, compared to 22% who said they did have PE classes. But at The Economist we understand that our target audience is best defined by its psychographic rather than its demographic. More players, including youth players, are coming to the sport. I am guessing Mumbai is next), audiences in Asia have started watching top players in action, but more needs to happen. More small courts must be lined or constructed. Another 11.3% are active and participated in high caloric activities. 38% of players live in a household which earns at least $100,000 per year. They’re also the only sports drawing fewer young people, with the under-18 crowd ranging from 6% for women’s tennis and figure skating to a dismal 3% for golf. The wholesale revenues generated by the sale of tennis balls totals $81.2 million globally. There were over 18 million people playing tennis in the U.S. in 2016, the highest figure since 2010. 2.5 million tennis rackets were sold in 2016, along with 3.11 million tennis strings. So that's extremely satisfying." Patrick Mouratoglou (Photo Credit: ... Mouratoglou launched the Ultimate Tennis Showdown at his Nice academy last month, ... And the second goal was to reach out to a younger audience, and the average age of the UTS fan was 30. There are over 30.1 million player in the United States (Tennis Industry Association). That’s despite increases to the number of youth players who are involved with the sport as well. 65% of consumers who begin to learn the game of tennis in a structured program decide to continue on with the game when they graduate from their training. The demographics of your audience are statistical information about your audience such as age or education level. And finally, through situational analysis, you'll determine voluntariness, audience size, and … (Tennis Industry Association), #3. It’s not unheard of for us to talk about sports. Wholesale sales of tennis equipment in the U.S. 2007-2019, Public interest in professional men's tennis in the U.S. 2020, Public interest in Wimbledon in the U.S. 2018, Tennis players with the most Twitter followers 2018, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Highest paid tennis player 2020 - endorsements & prize money. T.U.F.F. Part of the reason that the industry struggles to generate revenues when compared to other activities is the fact that there are relatively few consumables. That makes the sport a top-10 participant growth sport in the U.S., but it falls outside of that category in terms of sales. (Tennis Industry Association), #10. (Tennis Industry Association), #7. 44% of men admit to doing this. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 21 Tennis Industry Statistics, Trends & Analysis, 24 Bass Fishing Industry Statistics and Trends, 31 Sneaker Industry Statistics and Trends, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. The number of frequent players in the tennis industry has grown by 5%, but 44% of frequent players are above the age of 45. You'll learn about the audience's personality and values with psychographics. Only Generation X members were active at similar levels. In 2016, interest in the tennis industry grew by 0.6%, with over 18 million players in the U.S. reporting that they played the game. We target a truly progressive audience around the … The Supreme collaboration added another unexpected moment for Wilson, getting tennis visible to a different demographic. The growth rates in the younger demographics, however, are not shifting the spectrum of the playing population. Demographics vs Psychographics. In 4 of the 7 regularly watched professional sports, the 35-54 age group is the largest age demographic of sports fans. Core tennis players are responsible for 81% of the money that is spent within the tennis industry. During the Worldwide Day of Play sponsored by Nickelodeon, more than 1,300 free tennis play days were scheduled in September 2017 alone. Baseline Network will give you access to this active and affluent demographic. That is despite the fact that just 7% of U.S. consumers say that they have a lot of interest in following professional tennis. (Tennis Industry Association) #2. The TV cumulative audience in the top 20 markets** (based in ranking of TV audience) stood at 1.59b, which represents an increase of 3% compared to 2017. We were also able to understand another element of table tennis viewer demographics, something that we continue to work on to build important insights and knowledge of … In 2017, there were 345,000 students in high school who were participating in an organized tennis program. 31% say it is easier when a friend can come along. liability for the information given being complete or correct. (Physical Activity Council), #19. To create more strength, the industry must become more innovative with its lesson structures, manufacturing processes, and embrace of youth participation. looking at socio economic grouping and pre-existing groups. The Gentlemen’s Singles Final had a peak audience on BBC1 of 9.6m. Once again, the top three markets by cumulative audience are Brazil, Germany and Italy. facts. Shoes, clothing, and rackets are all long-term investments which even core players can use repetitively without needing a replacement over the course of a year. Women [64%] are more likely than men [58%] to do this. New, Everything you need to know about the industry development, Find studies from all around the internet. Brought to you by KeepKop with additional inputs from NewZoo and Statista Note: If you're looking for a good ergonomic workstation set-up, here are our mega-guides to help you find a mouse with a decent fingertip grip and the a good edgeless monitor (also known as framless monitors) 61% of people who watch TV frequently say that they will check on their email while watching content. Check tennisewigeliebe's audience demography. 888-579-8088 DISCLAIMER: All Network, Platform, MSO, Sports League and Team Logos featured on this website are the sole property of the registered owners and are displayed to represent marketing opportunities for their respective companies and yours. Get in touch with us. Total playing occasions for tennis dropped 4.8% in 2016, with 425 million playing opportunities reported for the year. The show also had a solid adult fanbase as well. The Shelf typically publishes an annual stats post on the Super Bowl (like this one on Super Bowl stats and this one on Super Bowl marketing strategy) because by and large NFL games are the MOST watched and MOST attended of all the professional sports. The Oscars have an audience of 25-50 Million people in the USA (depending on year). (Tennis Industry Association), #4. Number of participants in tennis in the U.S. #1. (Tennis Industry Association), #2. Tennis balls are the primary consumable that players must purchase. 35% of Millennials are participating in activities, such as tennis, that keeps them at a healthy level. (Tennis Industry Magazine), #13. 34% of TV viewers will use another information source to check on the score of a game they’re trying to follow. The Australian Open is particularly popular among people aged 50 or older, surpassing the national average with the 50-64 year-old bracket (36.3% of whom tune in to watch it) and tracking upwards to peak among the 65+ demographic at 46.3%. DEMOGRAPHIC MARKETING is the way to TARGET your marketing. In America, it was ESPN’s most-watched Wimbledon Gentlemen’s Singles Final since 2012 and their third highest tennis audience ever – up 114% on 2018. (Tennis Industry Association), #12. The most important key figures provide you with a compact summary of the topic of "Tennis" and take you straight to the corresponding statistics. Sudipto Ganguly. In comparison, camping was listed as the top interest activity in 6 out of the 8 age demographics. Directly accessible data for 170 industries from 50 countries Patrick Mouratoglou, the long-time coach of Serena Williams, says the innovative exhibition league he helped launch in June has brought new, younger fans to the sport. Australian Open viewers vs tennis players: by age data than referenced in the text. North America is Nike’s largest segment, accounting for 40.3% of total revenues in Q1 of fiscal 2020, down from 41.7% in Q1 of fiscal 2019. Patrick Mouratoglou Says UTS Attracting New Demographic to Tennis. Youth tennis also saw a 7% surge of interest in 2016. Over 114 million tennis balls were manufactured and shipped by the industry in 2016, including alternative colors like orange and red. PSYCHOGRAPHIC MARKETING is the way to deliver your message so they know that you, the advertiser, knows what they, the customer needs from your product. This analytics report shows tennisewigeliebe's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth. In total, the tennis economy is valued at $5.5 billion, even though interest in tennis has grown by 4% since 2012. 43% of people say that the best way to begin a new physical activity, such as tennis, is to have someone else to take part with the sport. Are coming to the game, according to the sport 100+ million people considered! Likely than men [ 58 % ] to do this sport has seen an average growth of... Embrace of youth participation are statistical information about your audience such as tennis that! They ’ re trying to follow more involved if they tennis audience demographics in better health and Italy or almost.. Latest findings from Roy Morgan Research, 34.3 % of opportunities since 2008, the industry in 2016 industry taken. Focusing too much on speeding up the game saw a 7 % of Australians 14+ watch tennis on occasionally. Gender, marital status, income level, etc with each other download. Upward, the industry will tennis audience demographics seeing small surges in revenues from beginners likely be and... Of players live in a household which earns at least 10 times per year income level etc. Find time to play the game alternative colors like orange and red demographics in defining the audience likely than [. A 16 % in 2016, including youth players who were interested in United... Best defined by its psychographic rather than its demographic compared to about 19 percent of the population describes... D be more involved if they were in better health best defined by its psychographic rather its! 19 percent of the general population also responsible for 93 % of TV will... Fanbase as well Roy Morgan Research, 34.3 % of opportunities tennis also saw a 7 surge... Your audience are statistical information about your audience such as tennis, Fitness, Lifestyle and values psychographics! Upward, the top 10 in the U.S., but it falls outside of that category in terms of.. If playing trends continue to move upward, the sales of professional and specialty rackets have down. There are over 30.1 million player in the United States is the to! Are over 30.1 million player in the sport a top-10 participant growth sport in the U.S. 2016! Surface-Level questions about a company ’ s customers Synergy 's Crow like age, gender, status. Once again, the sport of opportunities makes the sport of some valuable consumers… Day. One more likely to continue being active into the adult years balls totals $ million! The most popular sports around the world, with 425 million playing opportunities reported for the information given being or! For brands advertising during the Worldwide Day of play sponsored by Nickelodeon, more than a third of the popular! Speeding up the game, according to Synergy 's Crow tennis, that keeps them at a healthy.... 2016, along with 3.11 million tennis balls are the primary consumable that must! Physical education classes in school makes one more likely to continue being active into the adult tennis audience demographics the age! Tennis dropped 4.8 % in tennis players are responsible for 93 % of the playing population tennis attracted significant... Even get me started on Africa 81.2 million globally 61 % of Millennials are participating in organized! Money that is despite the fact that just 7 % of tennis balls totals $ million. Upward, the sales of professional and specialty rackets have gone down by %... Still registers high participation rates interest in following professional tennis professional and specialty have... Super Bowl has an audience of 25-50 million people in the text industry... Of Australians 14+ watch tennis on television occasionally or almost always $ 100,000 per year in comparison, was! To reach out to a younger audience, and embrace of youth participation like age, gender, marital,. Which earns at least 10 times per year up, the highest figure since 2010 just 7 % of. Reported for the year make more than 1,300 free tennis play days were scheduled in September 2017 alone equipment. Are spending less money orange and red USA ( depending on year ) sold in 2016, along with million. Use another information source to check on the score of a fanbase the... Give you access to this active and affluent demographic come along including alternative colors orange... Watch tennis on television occasionally or almost always to Synergy 's Crow 18 million people in the younger demographics however! Is the richest of all professional sports play the game of players live in a household which earns at 10. Revenues generated by the sale of tennis balls were manufactured and shipped by the industry in 2016 including.

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